Ensuring Successful Webcasts
Event OPTiMA, omNovia’s new full range professional services, offers a complete event webcasting solution, whereby our experienced coaches help you organize, promote and execute successful events combining omNovia’s rich-content delivery technology with best practices.
The omNovia Professional Services Team works as an extension to your internal team and assists you with project and event management, production and streaming media management.
- Increase your attendance
- Improve your sales webinar conversion rate
- Create engaging online training sessions with interactive tools
- Improve your online corporate communication
- Deliver high impact webcast with HD video and audio
Best Practices
Delivering a webcast event is often even more complex than managing a physical event. Keeping your online audience engaged can be a major challenge. omNovia Web Conference and StageToWeb platforms offer a number of intuitive and rich-media tools that create a fully interactive environment between presenters and attendees. Based on your business goals your project manager will build an engaging presentation workflow leveraging powerful tools such as Polling and surveys, document sharing, social media integration, bidirectional HD quality audio and video, chat, white boards, sponsor placements, eCommerce components…
Project Management
Our experienced project managers guide you through crucial steps of your webcasting project. They provide oversight and coordination to ensure the success of your event by working closely with all parties both within and outside of your organization.
Your dedicated project manager handles every detail from the initial discovery meeting, event promotion and content creation, to Audio-Visual (A/V) team management, post-event follow-up and review, and more.
Custom Development and Customer Support
With omNovia’s flexible architecture and skilled engineering team, you can have a webcasting portal tailored to your business' special needs.
Integration with your website, event management system, social media sites or Active Directory are just a few examples of our custom development capabilities. Additionally, on-site and remote technical support for all event participants are included in the OPTiMA services ensuring the highest online experience, reducing your burden and allowing you to focus on the content of your event.
Our Processes
At omNovia we know it takes more than a great technology to produce successful event webcasts. That is why we offer Event OPTiMA that includes a full range of professional services ranging from live streaming test to presenter training.
Discovery
In this initial phase, we closely work with you and your team to identify your webcasting goals, target audience, event presenter(s) and the message you would like to deliver. Your dedicated project manager walks you thought content delivery options (live, recorded or both), webcast access details and coordination of audio-visual/IT sources.
Promotion
Once we determine the webcast objectives, we focus on the promotion of your event. Our best practices ensure the highest participation by leveraging your existing relationships and creating special marketing programs for your event. We provide on-going consulting on creating and delivering e-mail invitations, reminder e-mails. We also help you promote your event throughout social media platforms as well as traditional marketing channels such as direct mail invitations.
Production
In this phase, we help you create compelling presentation material including slide show, rich media content, handouts and more. Your project manager helps you design extremely engaging and effective presentations that would bring the results you want to achieve. Optionally, we provide training and mentoring in effective presentation techniques covering vocal skills, live demonstrations, and audience interaction.
Analytics
In this final phase, we show you how to effectively follow-up with attendees as well as the ones who registered for your event but did not attend. Your project manager will help you analyze the event reports to gain actionable insights. You will be able to see key performance metrics such as attendance ratio, attendee profile information, time spent in the room, poll and survey answers as well as the full chat history. These reports are also available for your recorded webcasts.
Part 1 – Before the event
| Defining the event objectives |
| Determining the goal of the webcast |
| Identifying the target audience |
| Defining the message(s) of the event |
| Event Preparation |
| Scheduling the event |
| Building the customized event registration page |
| Customizing the online webcasting portal |
| Providing instructions on how to send invitations |
| Content delivery |
| Will be webcast be live or on-demand or both? |
| What kind of rich media content will be used? |
| What are the requirements for interaction with presenters? |
| Public chat vs. privatized chat vs. moderated chat? |
| Optional twitter live streaming integration |
| Webcast Access |
| Who will get the access for the webinar? Public vs. private? |
| Will there be a required pre-event registration? |
| Will it be a paid event? If so, setting up credit card payment module on the registration page. |
| Customization of the login page; custom question, company logo, post-registration URL etc. |
| Media and Audio Video Management |
| Coordinating audio-visual/IT sources |
| Securing the required internet connection including testing download and upload kps, eliminating proxies and firewall modifications. |
| Event Promotion |
| Email invitations and automated twitter updates for the event |
| Automated registration confirmations, event reminders, twitter updates |
Part 2 –During the event
| Coordinating set up and testing with other event partners (A/V, IT and PR) |
| Live streaming test at least 24 hours prior to the event |
| Ensuring all microphones are tested and that camera angles and lighting are appropriate for presenters, on-site and online audiences. |
| Approving the audio, video and graphics quality from a test webinar. |
| On-going quality control |
| Monitoring incoming audio, video and image quality |
| Providing instant feed backs from remote testers to on-site crew |
| Customer Support |
| Optional on-site technical support |
| In-room support answering presenters’ and attendees’ questions |
| Recording |
| Interactive event recording for future replay sessions |
Part 3- After the event
| Replay sessions |
| Creating on demand replay sessions (paid or non-paid) |
| Building custom registration for replay sessions (optional) |
| Embedding the webinar to company website or intranet |
| Event Analytics |
| Providing event reporting statistics including attention ratio, attendee profiles, in-room interaction etc. |
| Evaluating the event reports to measure and monitor success of the event |
| Event Follow-up |
| Creating custom emails to attendees as well as the ones who did not event |
| Preparing event surveys |
omNovia’s experienced team is here to help you. Contact us today to receive a free consultation.