What is Social Proof?
“Since 95% of people are imitators and only 5% initiators, people are persuaded more by the actions of others than by any proof we can offer.” Cavett Robert
Social proof is defined as a psychological phenomenon that assumes surrounding people possess more knowledge about a certain situation or a problem and therefore they [...]
Cost and Price are not Interchangeable
In every day speaking, there is often confusion in the understanding of the difference between price and cost. What is the difference between cost and price?
According to the Oxford English dictionary, price is the amount of money expected, required or given in payment for something, while cost is the total [...]
According to a market research by Wainhouse Research, more than 90% of sales managers plan to use webinars in 2009. Moreover, it is widely believed that today’s difficult economic situation will only accelerate the use and acceptance of sales webinars. So, what makes webinars such an important tool in sales executives’ eyes?
There are four main [...]
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