While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. Challenges posed by the lack of interactivity, the difficulty in maintaining attendees’ attention level and obstacles in conveying the message without the body language, to name a few, can negatively impact the results of webinars. Many marketers are content with the relatively low success rates they obtain as they compare them with more traditional marketing channels such as mail marketing.